FORMULA FIXED
Branding

Beyond a elite raceing brand, a cultural sport shift

Formula Fixed is a elite race series that exists at the cross section of sports, gaming, and entertainment.  Built on a foundation of cycling, culture, and community, delivering high-energy, experiences that engage fans across digital and real-world spaces.

Role:
Creative Direction + Design

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Make sure to revisit periodically. I’ll be updating this project regularly with new assets as I develop them, along with downloadable reference files for your future projects.