Brand Identity 

The Professional Rodeo Cowboys Association (PRCA or Prorodeo) is the largest rodeo organization in the world. It sanctions events in the United States, Canada, Mexico, and Brazil with members from said countries, as well as others. 

Today’s brands need more than just a logo. They need a system that can accommodate various touchpoints of customer interaction. As we redesigned the ProRodeo logo, we created a flexible system based on four elements inspired by key ingredients of the brand: the American flag, Belt Buckle Gold, the bronco, and the midnight sky. Together they form the ProRodeo Shield. Balanced and bold, the Shield marries tradition and modernity by combining the original bronco on a solid blue background. Variations can be created to best suit the context.

Role:
Art Director
Design

Agency:
AKQA

Brand

The Professional Rodeo Cowboys Association (PRCA or Prorodeo) is the largest rodeo organization in the world. It sanctions events in the United States, Canada, Mexico, and Brazil with members from said countries, as well as others. 

Today’s brands need more than just a logo. They need a system that can accommodate various touch-points of customer interaction. As we redesigned the ProRodeo logo, we created a flexible system based on four elements inspired by key ingredients of the brand: the American flag, Belt Buckle Gold, the bronco, and the midnight sky. Together they form the ProRodeo Shield. Balanced and bold, the Shield marries tradition and modernity by combining the original bronco on a solid blue background. Variations can be created to best suit the context.

Role:
Art Director
Design

Agency:
AKQA

Brand Identity

The Professional Rodeo Cowboys Association (PRCA or Prorodeo) is the largest rodeo organization in the world. It sanctions events in the United States, Canada, Mexico, and Brazil with members from said countries, as well as others. 

Today’s brands need more than just a logo. They need a system that can accommodate various touch-points of customer interaction. As we redesigned the ProRodeo logo, we created a flexible system based on four elements inspired by key ingredients of the brand: the American flag, Belt Buckle Gold, the bronco, and the midnight sky. Together they form the ProRodeo Shield. Balanced and bold, the Shield marries tradition and modernity by combining the original bronco on a solid blue background. Variations can be created to best suit the context.

Role:
Art Director
Design

Agency:
AKQA

.

Brand Identity

The Professional Rodeo Cowboys Association (PRCA or Prorodeo) is the largest rodeo organization in the world. It sanctions events in the United States, Canada, Mexico, and Brazil with members from said countries, as well as others. 

Today’s brands need more than just a logo. They need a system that can accommodate various touch-points of customer interaction. As we redesigned the ProRodeo logo, we created a flexible system based on four elements inspired by key ingredients of the brand: the American flag, Belt Buckle Gold, the bronco, and the midnight sky. Together they form the ProRodeo Shield. Balanced and bold, the Shield marries tradition and modernity by combining the original bronco on a solid blue background. Variations can be created to best suit the context.

Role:
Art Director
Design

Agency:
AKQA