CATERPILLAR PARTS
Website Redesign
Caterpillar (CAT) is the world’s leading manufacturer of construction equipment. With a .com offering over 1.4 million parts. As a part of their growth strategy, the business underwent a transformation from a B2B to B2C model. We teamed up with Caterpillar to identify the target customer profiles and then proposed how we might streamline and reimagine the user experience & develop the brand tone.
ROLE:
Design Lead - UX/UI
Agency:
AKQA
Problem
CAT has an inventory of 1.4 million parts.
CAT machine owners process of finding and buying parts is painful
Solution
•Simplify the parts-finding process
•Educate the machine owners
•Extend the life of machines through simple DIY maintenance kits.
CATERPILLAR PARTS
Website Redesign
Caterpillar (CAT) is the world’s leading manufacturer of construction equipment. With a .com offering over 1.4 million parts. As a part of their growth strategy, the business underwent a transformation from a B2B to B2C model. We teamed up with Caterpillar to identify the target customer profiles, and then proposed how we might streamline and reimagine the user experience & develop the brand tone.
ROLE:
Design Lead - UX/UI
Agency:
AKQA
CATERPILLAR PARTS
Website Redesign
Caterpillar (CAT) is the world’s leading manufacturer of construction equipment. With a .com offering over 1.4 million parts. As a part of their growth strategy, the business underwent a transformation from a B2B to B2C model. We teamed up with Caterpillar to identify the target customer profiles, and then proposed how we might streamline and reimagine the user experience & develop the brand tone.
ROLE:
Design Lead - UX/UI
Agency:
AKQA
Step 1
Identify key personas
•Pain points
•Consumer needs
•Business needs
Step 1
Identify key personas
•Pain points
•Consumer needs
•Business needs
Step 1
Identify key personas
•Pain points
•Consumer needs
•Business needs.
Step 2
Develope & Validate persons
•Develope prototype
•Conduct field test
Step 2
Develope & Validate persons
•Develope prototype
•Conduct field test
Step 2
Develope & Validate persons
•Develope prototype
•Conduct field test
Step 3
Analyze & Apply feedback
•Shape user flow
•User Experience
•Visual design
Step 3
Analyze & Apply feedback
•Shape user flow
•User Experience
•Visual design.
Wireframes of the initial prototype
From the business insights, we discovered many users don’t know their machine’s serial number. We proposed allowing the user to find their machine serial number through the machine’s built-in GPS, allowing the user to easily find parts that matches their particular machine.
To simplify the maintenance process, we gave owners an option to buy the part along with a maintenance kit, so that the user has all the items necessary for machine repair and upkeep. At the end of the checkout process, an option for account creation was included. with the goal of making fleet managment easy. Also, conveniently order new parts, and keep track of their orders and maintenace records.
Wireframes of the initial prototype
From the business insights, we discovered many users don’t know their machine’s serial number. We proposed allowing the user to find their machine serial number through the machine’s built-in GPS, allowing the user to easily find parts that matches their particular machine.
To simplify the maintenance process, we gave owners an option to buy the part along with a maintenance kit, so that the user has all the items necessary for machine repair and upkeep. At the end of the checkout process, an option for account creation was included. with the goal of making fleet managment easy. Also, conveniently order new parts, and keep track of their orders and maintenace records.
Wireframes of the initial prototype
From the business insights, we discovered many users don’t know their machine’s serial number. We proposed allowing the user to find their serial number through the machine’s built-in GPS, allowing the user to easily find parts that matches their particular machine.
To simplify the maintenance process, we gave owners an option to buy the part along with a maintenance kit, so that the user has all the items necessary for machine repair and upkeep. At the end of the checkout process, an option for account creation was included. with the goal of making fleet managment easy. Also, conveniently order new parts, and keep track of their orders and maintenace records.
Part of the initial exploration was how the “Add Equipment” module will visually look and function. The module’s primary goal is to get the customer to add their equipment in order to insure parts compatibility. The process has to be both unobtrusive and accessible.
Part of the initial exploration was how the “Add Equipment” module will visually look and function. The module’s primary goal is to get the customer to add their equipment in order to insure parts compatibility. The process has to be both unobtrusive and accessible.
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