Coca-Cola - Eastman Garcia

Coca-Cola

APP

What started off as a winning pitch idea for a summer program evolved into the brand’s first new summer campaign in six years "Enjoy Coca-Cola." Giving fans the chance to score more than 150,000 exclusive prizes by using their mobile phones to scan the Sip & Scan icon on cans and bottles of ice-cold Coke, Coke Zero Sugar, or Coke Flavors. The more a person scans the more they have the chance to score everything from concert, movie, amusement park, and baseball tickets, to exclusive experiences like meeting members of the U.S. Women’s National Team (USWNT) after the FIFA Women’s World Cup or lighting fireworks at a NASCAR race. Coca-Cola is giving fans more opportunities to make their summer better.

View App here

Role:
Art Director
Design

Agency:
AKQA

APP

What started off as a winning pitch idea for a summer program evolved into the brand’s first new summer campaign in six years "Enjoy Coca-Cola." Giving fans the chance to score more than 150,000 exclusive prizes by using their mobile phones to scan the Sip & Scan icon on cans and bottles of ice-cold Coke, Coke Zero Sugar or Coke Flavors. The more a person scans the more they have the chance to score everything from concert, movie, amusement park, and baseball tickets, to exclusive experiences like meeting members of the U.S. Women’s National Team (USWNT) after the FIFA Women’s World Cup or lighting fireworks at a NASCAR race. Coca-Cola is giving fans more opportunities to make their summer better.

View App here

Role:
Art Director
Design

Agency:
AKQA