Brand Identity and Website

TOMS was founded in 2006 by the entrepreneur Blake Mycoskie.  Witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One®.

What began as a simple idea has evolved into a powerful business model that helps address need and advance health, education, and economic opportunity for children and their communities around the world.

In 2017 TOMS was ready for a 2.0. This meant a full website redesign – from new brand identity, social strategy, and shopping experience. (To be done in 4 weeks). 

The aim for branding 2.0, was to become the hip older sibling of the crafty, cutesy brand that blossomed in 2010. This included logo recreation, typography, color palette, website redesign, e-commerce experience, and social strategy.

Role:
Sr. Designer 

Agency:
AKQA

Brand Identity and Website

TOMS was founded in 2006 by the entrepreneur Blake Mycoskie.  Witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One®.

What began as a simple idea has evolved into a powerful business model that helps address need and advance health, education and economic opportunity for children and their communities around the world.

In 2017 TOMS was ready for a 2.0. This meant a full website redesign – from new brand identity, social strategy, and shopping experience. (To be done in 4 weeks). 

The aim for branding 2.0, was to become the hip older sibling of the crafty, cutesy brand that blossomed in 2010. This included logo recreation, typography, color palette, website redesign, e-commerce experience, and social strategy.

Role:
Sr. Designer 

Agency:
AKQA