U.S. SOCCER
U.S. SOCCER
Web + App
The United States Soccer Federation (USSF), also referred to as U.S. Soccer, is the official governing body of the sport of soccer in the United States.
In 2019 for the Women’s World Cup in Paris. We reestablish USSF brand language, along with redefined their website and the first-ever U.S. Soccer fan app. Creating a hub for the people. A destination where fans learn, engage and cultivate their passions for U.S. Soccer.
Visit Website & App
Role:
Art Director / Designer
Today’s brands need more than just a logo. They need a system that can accommodate various touch-points of customer interaction. As we redesigned the ProRodeo logo, we created a flexible system based on four elements inspired by key ingredients of the brand: the American flag, Belt Buckle Gold, the bronco, and the midnight sky. Together they form the ProRodeo Shield. Balanced and bold, the Shield marries tradition and modernity by combining the original bronco on a solid blue background. Variations can be created to best suit the context.
Web + App
The United States Soccer Federation (USSF), also referred to as U.S. Soccer, is the official governing body of the sport of soccer in the United States.
In 2019 for the Women’s World Cup in Paris. We reestablish USSF brand language, along with redefined their website and the first-ever U.S. Soccer fan app. Creating a hub for the people. A destination where fans learn, engage and cultivate their passions for U.S. Soccer.
Visit Website & App
Role:
Art Director/Designer
Brand Identity
ONE NATION. ONE TEAM.
Soccer isn’t about heroes, golden girls, and boys. Instead, our stars shine brightest when fueled by an even brighter constellation of players, coaches, and passionate fans. This direction reflects our belief that we are greater than the sum of our parts. A mosaic of graphical elements, numbers, and photography creates a forward-thinking, team-oriented brand language.
The Chevron:
Inspired by the USSF Crest, and serves as the core brand element. Constructed using a single unit (X) that is multiplied twice horizontally and 4x times vertically.
The Chevron can be tiled, flipped, or duplicated to create graphic patterns, compositional layouts, and other brand materials.
Subtle
Across the U.S. Soccer App, Chevron tiles are used in the foreground to aid composition and subtly help maintain brand presence.
P1 Messaging:
The homepage features a match P1 element to help highlight major upcoming matches or major announcements for USSF
MORE PROJECTS
Apple (Available Soon)Corporate Design
UpworkCampaign + Design systems
AdidasProject type
ProRodeoProject type
Levi's: Off the CuffProject type
Cat PartsProject type
Coca-ColaProject type
TOMSProject type