For Reference Only a working archive of ideas in motion.

About

I’m Eastman, a designer and systems thinker with over a decade of experience crafting brand stories, campaigns, and frameworks that scale. I lead with clarity and curiosity, balancing concept and execution to create work that resonates across products, platforms, and people.

The name is a nod to the process behind every meaningful piece of design. The moodboards. The prototypes. The thinking that often starts “for reference only” but ends up shaping what matters most.

This portfolio is a snapshot of that process iterative and built to evolve.

Expertise

Design Systems & Brand Guidelines
Concept Design & Visual Strategy
Product Platforms & Digital Brand Experiences
User Experience & Interface Thinking
Motion Studies & Prototyping
Art Direction & Campaign Development
Internal Playbooks & Scalable Templates
Naming & Messaging Collaboration
Mentorship & Team Support

Partners

Activision
Adidas
Apple
Audi
Catapillar 
Coca-Cola
Delta

Formula Fixed
Hemper Co,

Hill House Home
Jordan
Levis Stratuss
NIKE
Toms
True Botanical
U.S. Soccer 
Palms Hotel
PUMA

Credits & Recognition

This portfolio includes a mix of freelance and agency-based projects. All agency work reflects close collaboration with multidisciplinary teams—strategists, writers, developers, producers, and fellow designers where the final output is a shared creative effort. What’s shown here represents the portion I shaped within that collective process.

Contact

Eastman Garcia

©2025 All rights reserved.